BRAND CAMPAIGNS

Netflix: "Bella Ciao"

"Una mattina, mi sono alzato, E'ho trovato [Becky G]."

We worked with Netflix and megastar Becky G on an original music video promoting the 5th season of their hit Spanish show La Casa de Papel (or Money Heist, its inferior English title).

"Bella Ciao" is a traditional Italian labor song that was adapted to become an anthem of Italy's antifascist partisans during WWII. Our version for Becky G blended Spanish and English in with the Italian as a nod to La Casa de Papel's crossover success and global audience.

I wrote the winning treatment for the video and worked with the creative director, director and producer to develop the final script and art direction.

It was a huge success, both for the client and commercially, getting 10m views on YouTube in its first week. It's now at 51m views and counting and only 150 of them were me.

The Elie Wiesel Foundation

Disrupting Uyghur Genocide

Experiential Art Gallery

We created “Made in China,” a gallery exhibition in Chelsea to drive awareness for the three million predominantly Muslim Uyghur people have been arbitrarily detained in western China, part of a state-sponsored campaign of intimidation and forced assimilation. Detainees’ forced labor factors in the supply chains of 17 global industries — a fact obfuscated by corporate power.

The art on display reveal the hidden human cost of your car, your cotton T-shirt, and your can of tomatoes. The arresting image of our central work — a Tesla Model Y made of human forms — forced casual gallery strollers to stop and reckon with a difficult, unhidden truth. Because, as Elie Wiesel taught, you can’t stop a genocide until you stop looking away.

Ad Council: "Don't Drive High Campaign

Radio, Outdoor

Ad Council Radio.mp4

Visible Wireless

Host Read Podcast Scripts

joe rogan audio.mp4

office ladies audio.mp4

Conan (2).mp4

Uncommon Goods Rebrand

Tagline & Brand Guide Writer

Verizon Gaming

"Gaming is Art"

Twitch Convention Video

glitch con.mp4

UTAH.com

Brand Campaign, Email, Print, Digital

AC MILAN

Netflix Series Pitch Deck

AC Milan deck.mov

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