• Combine 5 parts Fernet-Branca, 1 part AR scavenger hunt, and 1 part bar crawl.

• Pour over 40 unique print assets, landing pages, emails, and AR interfaces.

• Garnish with a dancing yellow croc and serve sweaty.

I was brought onto this ambitious project with not nearly enough time left to complete it. It was a feverish two weeks. We worked, and worked, and winced as the date of Tales of the Cocktail arrived, and opened our eyes... and it actually came off! I sorted out the logistics of the augmented reality experience, wrote web copy on the fly, and worked the brand's if you know, you know tone into an unforgettable experience for Fernet devotees new and old.