Verizon wanted in on the gaming market, but gamers are a famously tough audience to win over. A monster telco brand could look like a multinational carpetbagger unless they brought a genuine reason to believe and spoke to gamers authentically. 

"The Reset" was an award-winning 360˚ campaign that focused on lag — the buffering, glitching bane of high-demand gamers — and how Verizon's 5G network could fix it.

I worked on paid social for the anthem spot and led the concepting and writing of the OOH extensions.